By Pál Nyiri I have recently received an email from the Onderwijscentrum VU (also known as the Centre for Educational Training, Assessment and Research, or CETAR) announcing a training called ‘intercultureel werken in het onderwijs’ (Working interculturally in education). In Seeing Culture Everywhere, Joana Breidenbach and I painted a critical, perhaps even somewhat unkind, picture of the intercultural communication (IC) business, arguing that it often amounts to little more than ethnic stereotyping couched in pseudo-scientific terms like Geert Hofstede’s “cultural dimensions”. At the same time, we acknowledge that there is a useful kind of IC training, which focuses on making participants reflect on the inherent cultural biases of their own practices they might see as universal.
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