By Duane Jethro Ke Nako is a Sotho phrase that roughly translates into “it is here” or “it is time”. Playing on this traditional term, the South African Broadcasting Corporation sought to tap into the charged feelings of anticipation and excitement with the prospect of the looming World Cup, with its own slogan, Feel It is Here. On June 11th, 2010, it arrived. The day marked a watershed moment in South Africa’s history, as the nation celebrated the opening of the highly anticipated FIFA 2010 World Cup™, to be staged on home soil. World Cup day, as it may be termed, was not only eagerly anticipated, it was also raucously celebrated.
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