By Duane Jethro Since the conclusion of the World Cup, questions have been raised about what could be done with the vuvuzelas accumulated during the tournament. In response, the renowned South African cartoonist Zapiro offered a few creative, novel suggestions in one of his weekly sketches for the Sunday Times. These included deafened fans using their vuvuzelas as a hearing aid, following Paris Hilton’s lead and using it as a cannabis pipe, or as the case may be with recently sacked coach Raymond Domenech, using it as a receptacle for collecting change from the public while begging on the street.
Just as the vuvuzela’s uses as a material object were open to a multiplicity of reinterpretations, the horn has also lent itself to myriad symbolic readings that connected it to notions of culture, religion and social identities. In that case, we could perhaps find another, alternate use for the vuvuzela, using it telescopically to look back and scan the uproarious terrain of the World Cup and canvass some of the things that had been overlooked and not really heard.
By Duane JethroThe car company Hyundai has come up with a solution for those whom the expression “Feel It. It Is Here” has no real emotive purchase. In support of their slogan for the World Cup, “We bring the Gees”, the company has erected a 37 metre long vuvuzela on an abandoned flyover in Cape Town’s city centre. To affirm their commitment to pumping up the World Cup spirit, the instrument is not merely a striking piece of visual advertising, but sonically brings the company slogan to life as a fully operational noise making instrument.
Intended to be sounded off every time a goal was scored during the tournament, the giant trumpet’s sonic booms have, however, been curtailed by the city council on the grounds that it would seriously disrupt traffic at the major intersection below. While the project has been a failure in this sense, it has succeeded in promoting the notion of gees and linking it with vuvuzelas.
By Duane JethroKe Nako is a Sotho phrase that roughly translates into “it is here” or “it is time”. Playing on this traditional term, the South African Broadcasting Corporation sought to tap into the charged feelings of anticipation and excitement with the prospect of the looming World Cup, with its own slogan, Feel It is Here. On June 11th, 2010, it arrived. The day marked a watershed moment in South Africa’s history, as the nation celebrated the opening of the highly anticipated FIFA 2010 World Cup™, to be staged on home soil. World Cup day, as it may be termed, was not only eagerly anticipated, it was also raucously celebrated.
In our new series on the Football World Cup, Duane Jethro will regularly report from South Africa. Duane is currently doing his PhD research in his home-country, looking at cultural heritage initiatives in the post-apartheid era. The World Cup, with its articulations of a (putative) South African authentic culture, has become an important site of Duane’s investigations. In this first part of the series we’ll reproduce Duane’s report on the festivities in the context of the World Cup’s final draw, in which he discusses an object that has recently become somewhat controversial in the Netherlands: the vuvuzela. What does the vuvuzela stand for and where does it come from?
The FIFA Fan Fest™, a locally organised public festival celebrating the FIFA 2010 World Cup™ final draw, was the watershed event marking South Africa’s official role as host of the 2010 World Cup tournament. Held in Long Street Cape Town, the magnanimous celebration stretched from the Convention Centre on the east, through the heart of the city to its western boundary. Attended by revellers, officials and, celebrities from across the globe, it represented the first major occasion for the local organising committee and the South African public to welcome the global football loving audience to South Africa. Significantly, amongst many nations represented at the event, there seemed to be a large contingent of Dutch supporters present, celebrating the Netherlands’ berth, and indulging in the general festivities.
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