Tech Startup Culture: ‘I am machine’

By Vivienne Schröder For my master Anthropology at the VU Amsterdam, I am doing three months of fieldwork in San Francisco, where I am researching Tech Startup Culture. Through observations, informal talks and interviews like this one, I try to discover the daily practices and motivations of the humans behind the startups. My focus is mostly on the work-private life situation and the entanglement between humans and their business.

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Thin Description? Notes on the Amsterdam Anthropology Lecture Series (AALS)

By Matthias Teeuwen    Last AALS lecture was an inspiring and thought-provoking presentation by Dr. Paolo Favero on the myriad possibilities that emerging technologies provide to conducting ethnographic research. He talked about the implications of the use of i-docs (interactive documentaries such as Highrise), wearable camera’s (used exclusively in Leviathan), user GPS (Dr Favero gave an example of its use in Rider Spoke), and much more in ethnographic research. Here are some impressions.

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Apple as Religion?

?By Jethro Alons An article in De Pers last week examined the success of Apple in the light of the impending introduction of the new iPad. In this article Apple was compared to a religion. Apparently, research showed that when people see the brand Apple the same areas in the brain become active as in people who are religious. Steve Jobs, the CEO of Apple, himself said that his products are a mix of art, science and religion. Although my inner anthropologist is always excited at the prospects of a new form of religion, I have to say I was …

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