By Duane Jethro Since the conclusion of the World Cup, questions have been raised about what could be done with the vuvuzelas accumulated during the tournament. In response, the renowned South African cartoonist Zapiro offered a few creative, novel suggestions in one of his weekly sketches for the Sunday Times. These included deafened fans using their vuvuzelas as a hearing aid, following Paris Hilton’s lead and using it as a cannabis pipe, or as the case may be with recently sacked coach Raymond Domenech, using it as a receptacle for collecting change from the public while begging on the street.
Just as the vuvuzela’s uses as a material object were open to a multiplicity of reinterpretations, the horn has also lent itself to myriad symbolic readings that connected it to notions of culture, religion and social identities. In that case, we could perhaps find another, alternate use for the vuvuzela, using it telescopically to look back and scan the uproarious terrain of the World Cup and canvass some of the things that had been overlooked and not really heard.
Door Jethro Alons De eerste wedstrijd van Nederland tegen Denemarken keek ik bij een vriend van mij. Toen we tijdens de rust bij hem voor de deur stonden, gekleed in onze oranje shirts, toeterden veel auto’s naar ons en juichten de inzittenden ons toe, waarop wij natuurlijk vrolijk terug juichten. Wat mij opviel was dat veel automobilisten van origine geen Nederlanders waren. Als antropoloog vond ik dit heel interessant. Hoe kan het dat mensen die elkaar totaal niet kennen elkaar toejuichen wanneer “ons” elftal speelt?
By Duane JethroThe car company Hyundai has come up with a solution for those whom the expression “Feel It. It Is Here” has no real emotive purchase. In support of their slogan for the World Cup, “We bring the Gees”, the company has erected a 37 metre long vuvuzela on an abandoned flyover in Cape Town’s city centre. To affirm their commitment to pumping up the World Cup spirit, the instrument is not merely a striking piece of visual advertising, but sonically brings the company slogan to life as a fully operational noise making instrument.
Intended to be sounded off every time a goal was scored during the tournament, the giant trumpet’s sonic booms have, however, been curtailed by the city council on the grounds that it would seriously disrupt traffic at the major intersection below. While the project has been a failure in this sense, it has succeeded in promoting the notion of gees and linking it with vuvuzelas.
By Duane Jethro Culture is on everybody’s lips. Another game at the fan park: Spain vs Switzerland, if I remember correctly. Cold beer in hand, I am engaging in conversation with a middle-aged gentleman about the World Cup vibe. It’s a chilly, grey day and the sparse crowd is quiet, subdued, passively absorbing Spain’s demise. Minutes later, a group of about 10 or so excited Bafana Bafana supporters congregate in my vicinity and start generating some gees. They sing popular local songs in isiXhosa, and blow their vuvuzelas in time to the tune, all the while drawing foreign bystanders into the enticing rhythm.
The scene is priceless and I remark that once people get hold of vuvuzelas they go mad. “Ja, ma wat kan jy doen is os culture”, [Yes, but what can you do, it’s our culture], he replies curtly. “A culture van geraas maak en tekeere gaan?” [A culture of making a noise and showing off], I cheekily quip. “En Party” [And partying], he adds, and we both laugh.
By Duane JethroKe Nako is a Sotho phrase that roughly translates into “it is here” or “it is time”. Playing on this traditional term, the South African Broadcasting Corporation sought to tap into the charged feelings of anticipation and excitement with the prospect of the looming World Cup, with its own slogan, Feel It is Here. On June 11th, 2010, it arrived. The day marked a watershed moment in South Africa’s history, as the nation celebrated the opening of the highly anticipated FIFA 2010 World Cup™, to be staged on home soil. World Cup day, as it may be termed, was not only eagerly anticipated, it was also raucously celebrated.
In our new series on the Football World Cup, Duane Jethro will regularly report from South Africa. Duane is currently doing his PhD research in his home-country, looking at cultural heritage initiatives in the post-apartheid era. The World Cup, with its articulations of a (putative) South African authentic culture, has become an important site of Duane’s investigations. In this first part of the series we’ll reproduce Duane’s report on the festivities in the context of the World Cup’s final draw, in which he discusses an object that has recently become somewhat controversial in the Netherlands: the vuvuzela. What does the vuvuzela stand for and where does it come from?
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